When Getir entered the UK market, its proposition was simple: groceries and everyday essentials delivered in minutes. Rather than simply repeating the promise of speed, we wanted to demonstrate it in a way that was memorable, entertaining and instantly understood.

So we took Getir’s promise to an absurd extreme. An astronaut at a remote research station develops a craving for bananas, places an order — and moments later, a Getir courier is racing across the surface of a distant planet to deliver them.

By placing an ordinary grocery order in an extraordinary setting, the campaign turns speed into a visual idea rather than a claim. The result is a simple, social-first execution that reinforces “At Your Door In Minutes” while creating an instantly recognisable and shareable brand moment.