Not all cyberbullying is loud, aggressive or obvious. Sometimes the most damaging messages are hidden inside comments that look completely harmless to everyone else.

Between the Lines explores this quieter form of online bullying, where an ordinary-looking comment can carry a very different meaning for the person it is aimed at. Four interactive digital executions conceal harsh messages inside everyday social media comments. 

The campaign aims to help young people recognise hidden bullying for what it is, build resilience around it and stop someone else’s words from becoming their own inner voice.